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There’s a perverse incentive for online publishers to bury the lede (sometimes a full six feet under) in order to pad out “time on page” KPIs. We recommend 1440 to anyone who values policy over politics who has little time to fact-check the pundits and who has a genuine desire to learn about and connect with the world around them. 1440 sets the standard for readability, easily justifying its place in your inbox (rather than the spam folder). Their content model respects your time, facilitating both deep dives and casual skimming in due form. While the stories are curated, offering myriad off-ramps to further reading, you can just as profitably stick to 1440’s on-page journalism. There’s no clickbait, or delaying tactics, to get you to scroll through as many ads as possible they frontload the good stuff, and leave it up to you whether you’re in the mood for trivia. Imagine that.ġ440 is split up into three distinct sections, clearly labeled by priority: Need to Know, In the Know, and Etcetera. Remember when journalism had integrity–an honest intent to inform rather than persuade? 1440 remembers, eschewing partisanship and sensationalism for well-sourced, factual coverage. Spoiler: If you’re going to subscribe to a single newsletter on this list, 1440 should be it. It’s a viable alternative to the nuclear option after all, the dose makes the poison. Oftentimes, there are also communications preferences you can manage to decrease the frequency with which you receive newsletters. There’s no reason to let the unread messages pile up and crowd-out the emails you do actually want to read. Seriously, if you find a newsletter doesn’t really fit with your interests or availability, get rid of it. Help them help you–whitelist your newsletters. This point also ties into the one above many newsletters specifically request you confirm your intention to subscribe to their content so that they don’t get caught by spam filters or worse–manual removal to junk mail. But the simplest is to add the mailer address to your contacts list. There are various proprietary methods for ensuring your newsletters don’t go straight to spam. It’s best practice to assume all newsletters require this extra step, even if the majority of them don’t. Oftentimes, there will be a request to confirm that you’re human (or at least, not a bot), set communications preferences, or handle other initial config. This is a preventable situation, so long as you exercise some due diligence in checking your inbox (or spam folder) immediately after subscribing. Then, you forget about it and go on with your life deprived of the content you so fancied.
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Then you wait patiently for the goodness to arrive in your inbox… then you wait some more. So you’ve found the perfect newsletter, gleefully smashing the subscribe button with an email address in tow. As such, enthusiasm can quickly dwindle into apathy or even annoyance.īe judicious picking the choicest morsels for your tastes, and leave the rest for another time or inbox. The glut of information will prevent you from building a relationship with your content curators. But constraints on your time and attention span may eventually impose the burden of choosing which to open and which to ignore. You might feel genuine motivation to read it all at first. Signing up for 10 newsletters, on the other hand, is a recipe for regret. Signing up for two or three newsletters to fill the gaps in your day is smart.
Best email newsletters how to#
However, with great power comes greater responsibility, so heed our words on how to get the most out of your subscriptions: Don’t over-commit We’re about to present a truckload of newsletters, doing our best to get you stoked enough to subscribe to one or more. Today, we review the top 22 newsletters across a variety of categories, broadening your horizons and keeping you up to date with the latest 2022 has to offer. More importantly, the best newsletters understand you have limited bandwidth for anything less than stellar journalism and a concise flow of information. But the best newsletters are well-worth your time, and will justify the space they take up in your inbox. It’s a tenuous proposition: trading ready access to your inbox in exchange for a promised value-add.